Privacy Policy

Effective Date: 05.05.25

At Metra Fit ("Metra Fit", "we", "us", "our"), we respect your privacy and are committed to protecting the personal data you share with us. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website www.metrafit.co.uk, engage with our services, or make a purchase from our store.

1. Information We Collect

a. Personal Information You Provide

When you use our website, place an order, or contact us, we may collect the following personal data:

• Full name

• Email address

• Shipping and billing addresses

• Phone number

• Payment information (processed securely via third-party gateways)

b. Automatically Collected Information

We may also collect data automatically through cookies or similar technologies. This includes:

• IP address

• Browser type and version

• Device type

• Browsing actions and patterns

2. Use of Cookies

Our website may use third-party integrations that use cookies to enhance user experience or track analytics. These cookies may include:

Google Analytics ga, gid, To track website usage and performance. Hotjar hjSessionUser_{site_id} To understand how users interact with the website. Facebook Pixel _fbp, To measure ad performance and improve targeting

You can adjust your cookie preferences or disable them via your browser settings.

3. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders

• Improve your shopping experience

• Communicate with you (e.g., order updates, support, marketing if opted-in)

• Monitor and analyse website performance and trends

• Comply with legal and regulatory obligations

4. Sharing Your Information

We do not sell or rent your personal data. However, we may share your data with:

• Service providers who help us operate our business (e.g., payment processors, courier services, analytics tools)

• Legal authorities when required to comply with applicable laws or regulations

• Marketing platforms (e.g., Meta, Google) if you have consented to receive marketing communications

Each third party is only given access to the data they need to perform their services.

5. Data Storage and Security

Your information is stored securely using industry-standard encryption and access controls. Payment information is never stored directly on our servers but is handled securely through PCI-compliant processors like Shopify Payments or Stripe.

6. Your Rights Under GDPR

If you are located in the UK or EU, you have the right to:

• Access the personal data we hold about you

• Request corrections or updates

• Request deletion of your data (where legally permissible)

• Withdraw consent for marketing communications at any time

• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of your rights, please contact us using the details below.

7. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices. Please review their privacy policies before submitting any personal data.

8. Email Marketing

If you opt in to our newsletter or promotions, we may send you occasional emails. You can unsubscribe at any time using the link at the bottom of each email or by contacting us directly.

9. Changes to This Policy

We may update this Privacy Policy occasionally to reflect changes in our practices or legal obligations. The latest version will always be available on this page.

10. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

MetraFit Ltd
Email: support@metrafit.co.uk

4 Adams Bottom, Leighton Buzzard, Bedfordshire, LU7 3HZ